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HubSpot Implementation

Rethink By Malpensando

A thriving business born out of a great risk-it-all-to-follow-your-heart story, reThink is running a number of thriving businesses under the MalPensando umbrella: a public speaking school, a corporate events unit, and individual keynote speakers services.

The Challenge:

MalPensando operated across multiple verticals, including a public speaking school, comedy shows, and corporate events. Despite their clients being prime candidates for cross-selling, managing each vertical in separate systems impeded these opportunities.

Each line of business is managed separately—and the technology stack is inadequate

The Solution:

Bring all businesses under the same system to help it identify opportunities, fill up the programs faster, reduce manual work, increase visibility, and allow the business to scale!

Before Paula

Contacts were spread out across:

Different lines of business managed in different places

Poor understanding of client's relationship with the enterprise

Zero opportunity for cross selling and upselling

After Paula

Everyone is in one Place

A single, organized source of truth

365 view of each client

Pipeline management per business

Sales and marketing at scale

A wholistic view of the customer

Event Attendance:

Comedy Show :

First Day in Canada
Date: August 3, 2019
Venue: Bloor Comedy Bar

Comedy Show :

Mother's Day
Date: July 27, 2023, 2019
Venue: Scotiabank Arena

Deals:

Public Speaking Through Comedy

Event Type: School
Level: 1
Date: May 12, 2021
Status: Graduated

Speaking with Confidence

Event Type: Corporate
Date: July 3, 2023
Status: Graduated

Invoices:

Invoice 001

Date: Jan 4, 2018
Status: Paid

Invoice 002

Date: Mar 16, 2021
Status: Paid

Invoice 022

Date: Jun 26, 2023
Status: Paid

Communication History:

Email:

June 2, 2022

Meeting:

March 5, 2015

Call:

April 5, 2024

Marketing and Sales Dashboards

Client Review:

Transformation

Before

After

Before

Disorganized Client Source and Purchase Data

MalPensando didn’t have a clear view of where their contacts came from, or even what products they’d purchase from them

Disorganized Client Source and Purchase Data

MalPensando didn’t have a clear view of there their contacts came from, or even what products they’d purchase from them

Disorganized Client Source and Purchase Data

MalPensando didn’t have a clear view of there their contacts came from, or even what products they’d purchase from them

After

Organized, actionable data

Identified the contact types, stages and statuses: E.g.: School Student, Level 1 Graduate, Warm lead for Level 2, Warm
Lead for Corporate Event, allowing for personalized—and therefore more effective—marketing

Before

Different business units in different systems:

reThink (the corporate training arm), MalPensando (the public school), and the keynote business were all managed in separate systems

After

Centralized all business units into HubSpot:

Integrated all business units into HubSpot, turning chaos into clarity

Before

Way too many tools

Email, Monday.com, WhatsApp,
Eventbrite, Google Sheets, Zoom, Website, Calendly, and Acrobat—and none of it was integrated

After

Less tools, higher productivity

Replaced Monday.com, Google Sheets, and MailChimp with HubSpot

Less tools, higher productivity

Replaced Monday.com, Google Sheets, and Calendly with HubSpot

Before

Inadequate sales pipelines

reThink was using Monday.com to manage their pipeline for corporate events, but had nothing in place to track leads for the public speaking school

Basic Sales Pipeline Management

reThink was using Monday.com to manage their pipeline for corporate events, but had nothing in place to track leads for the public speaking school

After

A pipeline for each sales motion

Created two HubSpot pipelines, one to track corporate events and the other one to track opportunities interested in the public speaking school, impacting the effectiveness of sales efforts