Last year, I took part in a 6-month personal growth program called Work of Men,

I've been noticing hashtag#RevOps experts claiming that its design is fundamentally flawed.

Marketing Attribution is an exercise in setting up the parameters to identify — with actionable precision — your sources of business and transactions

Some sales, I made years before Paula was even a company

Authenticity, Competence, and Reliability, the ingredients that separate the good from the great

The importance of communicating your vision

At Paula, we are finding that there is a theme across successful businesses looking to scale their sales, marketing, and client service operations: their systems don’t talk to each other.

Having spent many years in corporate Canada, surrounded by very smart and analytical people, I've been exposed to numerous presentations of proposed solutions and new ideas.

Our name emerged from an unlikely place — this is the backstory

Why hiring a good vendor and telling them what you want is not enough when embarking on a project

Today's customer journey requires knowing exactly when and how to engage