Today's customer journey requires knowing exactly when and how to engage

Why hiring a good vendor and telling them what you want is not enough when embarking on a project

Our name emerged from an unlikely place — this is the backstory

Having spent many years in corporate Canada, surrounded by very smart and analytical people, I've been exposed to numerous presentations of proposed solutions and new ideas.

At Paula, we are finding that there is a theme across successful businesses looking to scale their sales, marketing, and client service operations: their systems don’t talk to each other.

The importance of communicating your vision

Marketing Attribution is an exercise in setting up the parameters to identify — with actionable precision — your sources of business and transactions

Last year, I took part in a 6-month personal growth program called Work of Men,

I've been noticing RevOps experts claiming that its design is fundamentally flawed.