The newish, HubSpot Lead feature is not getting enough credit

Since its release, I've been noticing RevOps experts claiming that its design is fundamentally flawed.

The argument is that separating Contacts from Companies and Leads is silly, as they often are the same thing.

I actually think the new Lead object is pretty brilliant. Part of the reason is that Contacts, Companies, and Leads are not the same thing.

A Contact may or may not be a Lead. Similarly, a Company (or Account) may or may not be a Lead.

I’d even argue that multiple Contacts can be a Lead (e.g., I sometimes reach out to people so they can introduce me to someone else).

To me, in that scenario, the whole story is the Lead (the person introducing me to the Lead and the Lead itself).

So when I’m following that Opportunity, the idea of seeing all events and contacts influencing that effort in one place is exactly what I want.

More importantly, over time, a Contact could be a Lead multiple times.

Or does no one else retarget their contacts when they launch a new product that might fit their old Leads’ interest?

In fact, a Client could be a Lead (unless you are not into upselling).

That’s why I’m so confused as to why so many people, whom I know are top-notch RevOps experts and even better within HubSpot, are throwing so much shade at this new feature.

I realize that it has its imperfections; there are some little things that don’t seem all that intuitive, but at the rate HubSpot makes improvements, those will be addressed by quarter-end.

I also understand that building workflows around it can be a little confusing right now. But I believe HubSpot prioritized the salesperson's experience when they built this.

You all know how difficult it can be to get salespeople who don’t love technology as much as we do to adopt tools like this one.

And I believe this will work for them.

Let's not forget, we are the ‘geeks,’ not them. If things aren’t fully fleshed out for us, we are better equipped to work around them.